Based on the sender reputation, it then decides if the email goes to the inbox. Microsoft uses a spam and anti-phishing filter, which tests each of the emails going through the Hotmail system. Once you’ve clicked the “Send Email Campaign” button, your email goes through a rigorous process to make it to the Hotmail inbox… and it might not get that far! Take these steps to increase your chance of better inbox placement everytime you send out your campaigns to Hotmail, and other Microsoft related email services such as, Live and MSN. In this blog post we’ll outline the types of mechanisms Microsoft uses to place your mail into the inbox or spam folder.
Have you noticed your Hotmail open rates decreasing recently? Microsoft is making it difficult for marketers to reach the inbox and will continue to get even more strict in their fight against spam.
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